Misandry is the message

The family on the sofa is divided, but not equally. On one side a sullen, rather menacing father stares defiantly at the camera; on the other, a waifish, stressed-looking mother is shielding anxious children. The message of the advertisement is one we have heard or seen innumerable times in the media: domestic violence is only perpetrated by men, who are by nature disposed to controlling behaviours, while women and children (an inseparable unit) are always innocent victims.

I call it misandry, discrimination against men, but although the Ontario Human Rights Code bars “discrimination via signs or symbols,” I doubt that any charges of discrimination will be laid against the Canadian Women’s Foundation, which has been carpet-bombing the media with this ad. Its appearance in newspapers, bank statements and on the sides of buses is aimed at promoting awareness of domestic violence:

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